Stage it, sell it, profit!


Turn on any popular home network on cable TV and you’ll find a program on home decorating.  That’s great for when you’re living in the home, but what about when you sell? That’s where staging comes in.

Rearrange your furniture, pick a soothing colour palette, clear out the family photos, and your home will sell faster, and for more money. Sound too frou-frou to be true?

It’s not! The soft and decorative side of staging is backed by hard facts. An attractive listing will be shown more often, meaning more market exposure—critical for a quick and profitable house sale. In Waterloo Region, Sellers and their REALTORS® are the most invested in the sale of the home, so  why not maximize our strong market and be open to staging?


Afterall, an Agent’s job is to please their Buyers, and they will direct their clients to the homes they think the clients will buy. Along with tying up loose ends like loose floor trim, or a leaky faucet, staging can make a notable difference you can count on.

Bottom line: staging is more than an exercise in tasteful interior design. It is a business decision that can have a huge impact on your financial return and timeline.

Cindy-Lou Schmidt
Cindy-Lou Schmidt

Broker of Record, REALTOR®
Cindy-Lou loves serving her hometown, and you’ll likely find her in a coffee shop in a meeting if she’s not found at the Brokerage office, her mobile office (a.k.a. her car) or her home office. Growing up in a family of real estate investors, she has seen the power of real estate in elevating people’s lives and strives to bring value to her community. Cindy-Lou enjoys sharing knowledge as a digital creator through vlogging and blogging while drinking great coffee! During her downtime, she can be found cooking meals from scratch and sneaking snacks with her dog Betty.

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